Anergy has been enjoying a rich market for over a decade now. After all, the air-conditioning industry in India is of a modest size though it is growing at a faster pace since market liberalisation started. In this nascent industry, the number of players are limited and constitute a close-knit circuit. In HVAC controls, Anergy has an enviable reputation head and shoulders above even international brands. Personal interaction, rather than advertising and publicity, drives the Anergy brand in its rich market. However, for last few years we have been spending modestly on advertising as well. A glimpse of the advertising Anergy resorted to show-cased in this section.